A strong employer brand is not defined by what an organization says about itself, but by what employees experience every day.
When culture, communication, and the employee experience are aligned, organizations create a credible employer brand that people experience, not just one they see.

In this masterclass, Rik ten Wolde shares how HR and Marketing work together at AFAS to create that alignment. Drawing on practical experience and real-world examples, he explores how closer collaboration between both functions helps organizations build an employer brand that employees genuinely recognize and believe in, strengthening both recruitment and retention.

Please note that this session will be in Dutch